Considering the highly competitive and flourishing number of small business brands, it is nearly impossible for one such brand to stand out. Gone are the days when you could generate traffic simply by putting up an ad in the newspaper or by distributing pamphlets or even your business cards.
So how does it work nowadays? The answer to this question is simple. A website! Yes, I’m not kidding. But then, why does a website even matter? Website is the face of your brand, it is your first impression and I’m quite sure nobody would want to ruin that! A website that looks good and clearly communicates quality information to your consumers can certainly increase your brand’s credibility.
An attractive landing page and a smooth interaction are nearly all you need to provide a better user experience. It is simply a two-way benefit – it helps customers find useful information without needing to call your company and creates negative chaos and also expands your scale of reach. Hence, one might just think of a website as an important communicative intermediate.
Let us look at some more benefits of a website for emerging small businesses in 2021
• Since your website is 24/7, it’s super easy to post updates and announcements to your customers. Don’t tell me you’ve never been attracted to a “50% off deal” popping out straight into your eyes from a website’s landing page. :p
• Taking a leap to the marketing side, your brand can leverage the historic traffic that has been going to your website so you can target the most beneficial customers.
• Even though websites have a cost when used correctly, they have a positive ROI. Now, what do I mean by ROI? Well, it means Return On Investment but in this case, it’s the look and feels along with the functionality of a website that sums up to turning visitors into customers.
As the hype of digital marketing is increasing, one might find it confusing to prioritize things while building a website. So, the most important aspect of a functional website as I believe is its SEO. After all, what’s a great website if no one is able to find it? This is where keywords play their role. A small business organization must always understand and know what a user might type on a search engine and not randomly rely upon auto-generated SEOs for its digital marketing.
Without a website, people may question your legitimacy as a business. Yes, your website builds trust, it builds a bond between your brand and the customers. It is what gets the people tied up to your brand.
Thinking deep, you must realize that the visitors themselves are the major source of your marketing. How so? It’s simple. A person visits your website, loves it, copies its domain link, shares it to his friends to check the cool stuff out, and by no time you have several sales out of one reach! This is what I meant when I said “turning visitors into customers”. I hope it all makes more sense now.
What is the importance of a website in today’s world?
Around 71% of small businesses have a website. 94% of the first impressions on a website are based on its visuals and design. 57% of consumers say they won’t recommend a poorly designed website. 88% of online customers are less likely to return after a bad experience. 39% of people will stop engaging with a website if images won’t load or take too long to load. (source: https://www.sweor.com/firstimpressions)
So, I believe I proved my point.
Conclusion:
Websites are important for all kinds of small businesses, especially for e-commerce businesses. They are the first impression of a brand, they not only enhance the overall brand but also help expand the customer reach.
All you need to do while starting your small business is to build an interesting website, maintain it, upgrade it and use it wisely.
Stay updated about the trends in the design and functionality of a website. You could as well make a team of professionals to create designs and invest in a website domain. Even though it may seem pricey, it will definitely give you higher returns. Contact us if you want to build a website for your business branding and sales at an affordable price.