You will learn some amazing email marketing ideas for small businesses in this article that can help you grow your business very easily.
Without any dilly-dallying whatsoever, let’s dive right into some bright ideas you can put into action to boost your small biz!
Below are the Email Marketing Ideas/Tips to Grow Your Small Business:
1. Random Check-ins– It doesn’t matter that it isn’t a holiday or a busy season, you should still take out the time to reach out to your audience, just say hello or ask them to fill up a survey. Stay connected and updated.
2. Weekly and Monthly Digests– Make sure your audience doesn’t miss out on the content you’re creating by putting together a regularly-scheduled weekly or monthly email digest. Keep in mind to design mobile-friendly content.
3. Birthdays- When your business has hit a milestone (say, a one-year anniversary), celebrate with your audience. Introduce an offer or hold a sale.
4. Weather- If weather conditions are impacting your regular business hours, customers will want updates; and this is an update that most businesses do not pay attention to.
5. Sneak Peeks– If you’re adding a new line of products or planning something big, send a preview to let people know what you have brewing. This puts your audience in suspense and has them looking forward to what you have in store.
6. Thank You– Never miss an opportunity to thank and let your subscribers know how much you appreciate them. You can always add in a special discount or BOGO offer.
7. Loyalty Programs– Promote loyalty and/or rewards programs via your emails. You can create excitement by telling your audience what all is offered in these, you can ask existing customers to refer you to other people, or you can send them gifts!
8. Customer Spotlights– These are typically written articles about a customer’s positive experience but you can add your own little twist to it by including pictures and videos.
9. Witty Subject Lines– Smart and witty words go a long way in making a good impression on your subscribers’ minds.
10. Add GIFs– GIFs, I’m sure most of you are aware of them, are moving images. These add excitement to an otherwise plain email.
11. Hold your horses- Don’t get too excited and send tons of emails in a short period of time, this may end up in you losing subscribers from your email list. Our recommendation is to not send more than 2 emails per week to the same list.
Finals Words On Email Marketing Ideas
Email marketing is a good channel to grow your business if used correctly. The above-mentioned email marketing ideas for small businesses can be useful for your business also. You can do it yourself or can take the help of email marketing service providers. Feel free to share your thoughts and also let us know what more email marketing ideas you will add to the list.