Google Ads vs Facebook Ads : Which is better to obtain ROI?
When people talk about paid advertising, the first names that come to mind are Google and Facebook. For many years, Facebook and Google have been helping millions of people gain exposure and drive traffic to their web sites through targeted advertising.
But which one of the two provides better Return on Investment?
Newly set up businesses often have a small budget for advertising. They can not advertise on both facebook and Google. This makes it very important to decide where to allot these funds. But how can one decide? This article will talk about the pros and cons of Google and Facebook ads.
Google Ads
Google ads refers to the sponsored content appearing on the search engine result pages and affiliated blogs. Every day hundreds of billion people use the Google search engine for various purposes. This gives Google Ads a chance to reach out to an extremely large audience base in a single day.
Facebook Ads
Similar to the Google ads, one can use Facebook to promote their products and services as well. Facebook has more than 2.27 billion active users making it one of the largest social platform for digital marketing.
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What makes Facebook ads better than Google Ads?
Even though Google has a larger exposure than Facebook, Facebook makes up for it through its specific targeted advertising.
Whenever people use Facebook, it collects a large amount of data. It has detailed analysis of every kind of social behavior. Facebook tracks every single move of its users. From what they like, who they are friends with, which places they visit to even which activities they engage in online. This creates a large data bank of consumer experience that is immensely valuable for business owners who want to advertise their products.
When they advertise their products through facebook, they have a chance to curate the exact group of viewers they want their ad to reach. Facebook helps you pinpoint your targeted consumers with such an accuracy that the people viewing the ads are most likely to buy the products.
With Facebook, you get to establish a presence. You can build an attractive page for your brand. This allows new users to get to know more about your brand and show interest through following or liking your page. This helps you create brand awareness and generate a buzz about your products.
Facebook ads india cant be started with Rs40 per day. Average CPC for link clicks – Re. 0.10 – Rs. 2.3.
The follow feature on facebook also helps your existing followers get updates about your products through their social feed. This helps you in the long run as you don’t have to keep creating an ad campaign for every new product launched. You can focus on building your brand while facebook will keep attracting customers and building a good reputation for your brand.
What makes Google ads better than facebook ads?
Google ads are based on keyword search. When an user searches for the keywords associated with your brand, the link to your product or web page appears at the top of the search engine page. This helps your brand gain exposure and increases the likelihood of the user visiting your page.
This helps both the user and the advertiser as the user gets relevant information right at the top of the page while the advertiser gets a higher conversion rate.
Another good thing about Google ads pricing is that you do not have to pay for every ad. You only have to pay for the ads that result in an user visiting your page. This helps you save a lot of money as you do not have to pay for the ads that do not receive engagement.
Another benefit of Google adwords is that they also have the option of targeting your ads to people based in a particular location. For example, if your shop is based in Bangalore, you can choose to display your ad only to the people living in or around Bangalore. This helps you save money by only targeting people who are likely to visit your shop rather than someone who lives too far away to ever visit your shop.