Does Blogging Help SEO?
When it comes to marketing a web site or a product online, the first thought that crosses one’s mind in the search engine optimization. However, blogging is considered to be a great way to enhance the Search Engine Optimisation.
Blogging originated in the late 19th century. Earlier, it was used just for commenting and reacting to existing posts. But today, it has evolved into strong personal opinions on anything and everything. Most people look at blogs as a tool for self-expression. However, its not at all limited to it. Today, blogging is a strong component of boosting search engine optimization. Here’s how –
Blogs create a brand recognition
The best way to promote your business and establish a brand is to create a blog related to your business. This helps in establishing a brand name in the targeted market groups. Niche related blogs are able to attract the right customers. For example, if you are looking for customers wanting to buy outfits, you can start a fashion blog to attract these customer groups.
Blogging originated in the late 19th century. Earlier, it was used just for commenting and reacting to existing posts. But today, it has evolved into strong personal opinions on anything and everything. Most people look at blogs as a tool for self-expression. However, its not at all limited to it. Today, blogging is a strong component of boosting search engine optimization. Here’s how –
Although keep in mind, your blog should not look like an advertisement. If it looks too promotional, people may not want to visit your website and eventually your reputation drops down.
When you are writing about your product, it builds a sense of trust and validity. People are more likely to trust a brand that has enough information available. People want their questions answered. If your blog answers their questions satisfactorily, they may consider purchasing your product.
This builds trust, spreads word of mouth publicity and drives more traffic to your web site. This traffic boosts the web site’s SEO.
Being the Top Digital Marketing Company in Bangalore, we always thrive to provide the best content and insights to our users on how to generate more leads and sales and how to hack users attention online
Commenting on other’s blogs
Blogging builds relationships
Blogging creates a community. When you post blogs and people interact with those posts through comments, it creates a virtual relationship. We could all use some support and most businesses thrive on community support. If you post regularly and interact positively, people will be more willing to work with you. When you have positive relations with your blog readers and customers, your brand reputation goes up. Eventually your brand becomes more and more popular with the help of your blog. Hence, blogging can be one way to create and maintain your particular company’s reputation.
As you build more and more relationships, with time, your business expands and you start driving more and more traffic. This in turn boosts your web site’s SEO.
Testimonials from previous customers
When people first visit your web site, they might be reluctant to make a purchase. This is where customer testimonials come in. You can hire people to write blogs about your products. Sometimes you can send people free samples in exchange for a blog review. When people write about your product, other people aka potential customers get to know about your product and are more likely to buy it.
Affiliate Purchases
Once your blog posts start building a good reputation, your credibility goes up. When this happens, major brands may approach you for advertising their brands. They might share their product information and request you to write a blog on it. Or they may pay you a fixed rate sponsored amount to write about their products. Sometimes, you can also earn through affiliating. You can post some links on your web site’s blog posts. When your readers click this link, they visit the sponsor’s web page. When they purchase from your link, you earn a certain commission according to the pre decided rate. This is one of the most easiest and efficient ways of earning money. With more affiliate sales, you start driving more traffic. As your credibility and sales keep going up, your web site’s SEO goes up as well.
Blogging is one of the best ways to generate sales, drive traffic and boost SEO of a web site. It might seem tricky at first but it is very simple. It is like free advertising since you can start a blog without any investment costs. Blogging helps you target a certain market so it also works like targeted ads. It builds credibility and establishes your brand name. Eventually it boosts your SEO.