How to Create an All-Star Profile on LinkedIn to attract more visitors
These days having just a LinkedIn profile is not enough. Just a LinkedIn profile can’t give you any visibility. Again, if your profile is not good enough people will blacklist you since it will do a poor job of representing who you actually are.
Your social media manages very essential since it is part of your personal brand. Thus, having a great one is compulsory if you are planning to promote yourself or your brand. In case your profile reaches an “All-Star” status it means only the first step has been taken. It means you have added different sections into your profile.
In LinkedIn “All-Star” can be achieved even if you don’t add the various sections into your profile. But to be, an all-star profile means that profile which people finds appealing, make them want to know more about you.
Here in this post, I will show you the ways to create an All-Star LinkedIn profile. If you follow the below-mentioned steps, you will be able to create a search optimized and professional LinkedIn profile which you will be able to use as a lead generation tool as well.
Getting visibility in Google Search Results
What you think is the first thing a potential client does when they want to know more about you? They immediately search you on Google. Thus, if you have a well optimized LinkedIn profile, you will get good visibility in the Google search results, you will rank high, often at the top. Personal branding these days has become so much important that at the end of the day your personal brand is what matters. Always keep in mind that LinkedIn is not a social media like Twitter or Facebook thus the impression you portray here must be a professional kind. It must speak what occupation you do and what are your credibilities.
Attract potential client through LinkedIn Profile
While you re-write your LinkedIn profile, always make sure that you are aware of your ideal clients so that you can create a profile which is mainly focused on your client. There is a big misconception among people while writing their LinkedIn profile. They think the profile should consist of information only related to them like a professional CV or resume. This should not be the case. Your profile must be written in a way so that it speaks directly to your ideal clients. Potential customers are not interested in your story, they are more interested in the fact that what you can do for them. Visitors always think what your profile has in store for them. Thus, make sure that you identify your targeted audience quite well and their requirements.
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Choose the right Keywords for your LinkedIn Profile
If you want people to find you on LinkedIn for what you offer rather than who you actually then think about the keywords they can use when they are searching for your profile on LinkedIn. On this platform people usually look for people rather than looking for information and things that they would search for on Google. Thus, research the right keywords. Since when you are inserting keywords throughout your profile keep in mind that your potential customers will search for that keyword on LinkedIn and not on Google. And proceed accordingly.
Give a relevant LinkedIn Headline
In your LinkedIn profile, your headline will make all the difference. You just have 120 characters which can help you make your potential prospects and clients want to learn more about your service. You can use one or two keywords to create a headline which will be able to generate interests among your potential customers and will also encourage them to want to learn more about what you do, which service you offer. It is not at all difficult to get visibility in the search results, all you need to do is to follow the right strategy at the right point of time. Which will help you to stand out and capture the attention of all your potential customers? Try to include a compelling sentence about yourself or the service you promote so that readers’ attention is captured soon and they remain intrigued enough.
Professional Profile Photo
Another most important thing you must remember is that first impression is always everything that can make or break your chances. Especially when you are operating online. Personal branding must be professional enough since you have only seconds to make an ever-lasting impression.
Write a great LinkedIn Summary
Make sure that the first two lines of your summary section are catchy enough so that your ideal clients stay curious and click on see more for reading the entire summary section. At the beginning share a brief about yourself, your story, why you are serving a particular field and your background. Here you try to highlight your credibility. Next, identify your target audience and speak directly with them. Lastly, you need to insert a call to action paragraph. Here, try to interact with your viewers, tell them how you can serve them, how they can contact you. Whether you are preferring call or email.
Your experience
Here also try to begin with a brief summary of your highlights, your credibility. Share the most intriguing information about your company, your staffs and so on. You can also include information that can benefit your client if they hire your service. Now, list all the services you provide. This is a great way for keyword optimization.