How to Grow Social media Followers Organically ?
Social Media is one of the most trending, easy and quick way to promote one’s brand or products. Almost every single person uses various social media sites making it an instant market for a wide pool of people.
How can one grow social media followers organically?
Hashtags
Hashtags are one of the best ways to put your post out there in the right category. With the right hashtags, your products gets instant access to a large number of followers who are interested in that particular category.
Video Marketing
Videos are the best types of content to increase social media presence to gain more followers. It works better than readable content as videos are available on almost every social media platform including – Instagram, Facebook, Twitter, Snapchat, etc. It is relatively easy for businesses to create and upload videos on Youtube and share those videos or snippets of those videos on their social media platforms.
Businesses have seen the power of combining social media and video content. People can instantly double their followers and become famous organically through short yet interesting and informative visual content in the video format. Especially, people who belong to the Gen Z group are more likely to engage with video posts than normal long form text posts.
The goal is to create shareable video content on social media to make it easy for your current followers to share your content and grow more followers.
Facebook Live Video & Checkins
Facebook allows its users to create short, interesting videos to engage the audience. The followers enjoy watching these live videos and when they share these videos, you automatically gain more exposure and their followers may start following you.
Facebook also has a real time check in feature that allows you to update the followers about your live location, events and activities. This enables you to build trust among the followers and build a stable relationship. You can communicate directly with the audience, have live videos, answer their questions and build a community. This helps you to spread word of mouth and gain more followers organically
Call to Action For Rewards or Contests
You can leave call to action lines at the end of every post to encourage your followers to share your post. You can reward them for every follower they invite or enter contests where the person who brings in the most followers wins. This is a very interesting technique to quickly boost your followers without having to do much effort. There is minimal personal effort involved yet it is very effective in generating a buzz and driving huge traffic to your social media pages.
Certain brands are already implementing these techniques where they hold giveaways or distribute some freebies in exchange of following them, liking their posts or leaving a particular number of comments on their posts. Some also involving sharing the post and getting it to reach a certain number of likes for a reward. This interests the followers and creates a healthy challenge. At the same time, it allows you to gain more organic followers as your current followers actively engage with your posts and keep sharing them from time to time.
Understanding the target audience
One of the key aspects of growing organic followers is to understand your follower’s needs. You need to identify your target audience base and create content that is in line with what they expect. Once you start creating more and more audience targeted content, your brand builds a good reputation that boosts your followers.
By creating content for a target audience, you automatically generate interest in the field of your potential followers and make it easy for them to connect with your account and start following you.
Social media marketing is all about understanding what your audience wants and finding better ways to deliver it to them. The better you fulfil their needs, the more they engage with your posts. With increased engagement comes increased exposure. As your posts get more and more exposure, you start attracting followers in your niche subject.
The best ways to gain organic followers is to maintain originality, stay connected with your followers, create engaging and shareable content, regularly host contests or giveaways and focus on delivering content that has the potential to fulfill the needs of your followers. This will help you gain and maintain organic followers.