You’ll learn what is Off-Page SEO, the importance of Off-Page SEO, and much more in this article.
3 Types of SEO Techniques:
- On-page SEO
- Off-page SEO
- Technical SEO
In this article, we are going to explore the importance of off-page SEO and its affecting factors in much detail.
What is off-page SEO?
Off-page SEO refers to any efforts taken beyond your website to improve your rankings on the SERPs (Search Engine Result Pages). It is simply an open strength that you possess which helps Google decide how higher to place you and for how long. Some of the off-page activities include forum posting, blog commenting, social media marketing, link building, etc.
The Major Elements of Off-Page SEO are:
- Domain Authority (DA): It is a search engine ranking score (metric) developed by Moz that predicts how likely a website is to rank on the SERPs.
- Relevance: It is the measure of similarity between the original site to the destination site. The higher the similarity between these two websites, the better it becomes to generate high DA web pages.
- Link types: Do-follow or simply follow links help in SEO rankings by passing the authority from the desired site to your site. Whereas, non-follow links restrict the flow of authority from a site to another and hence they do not influence SEO rankings.
This is how the two links look like:
Importance of Off-Page SEO?
Like all other search engines, Google has its factors to decide the position that a website can hold on its result page. Moreover, off-page SEO/link building is one of its key factors. For instance, you own an e-commerce clothing brand and you observe there hasn’t been any sustainable growth on your website since its launch. One of the obvious reasons could be a lack of link building or a low DA. Because there are hundreds of such e-commerce businesses online, it is nearly impossible to stand out. Hence, if you choose to ignore your off-age activities, there are high chances Google might never notice you or your website. Backlinks are the easiest way to avoid a situation like this
More on Backlinks
A backlink is a link that concatenates two websites – when being the desired and the other being your website. They are also called “inbound links”. To build a strong off-page SEO it is crucial to have backlinks that are accurate and visible to Google.
This is how you can easily get quality backlinks:
- Use tools such as Ubersuggest, Pitchbox, Contentbird, or any other that you like!
- Find/build broken links
- Backlinks through infographics
- Spy your competitors
- Use marketing strategies to promote your content
Types of backlinks:
- Natural links are the type of links that are shared by people, especially influencers when they find your content to be engrossing for them and their followers
- Links through outreach are initiated when you reach out to various websites and market your brand
- Self-built links are manually built by you or your team to generate traffic on your webpage
Merits of off-page SEO
Apart from those discussed above, there are more boons to off-page SEO that are immensely beneficial.
- Generates rapid traffic on your website
- Provides web exposure
- Creates brand loyalty with your customers
- Increase in PageRank
Demerits & tips to tackle them
Like all other technical hacks, off-page SEO does have a few disadvantages to be careful of.
- Look for poor quality links and try to improve them
- Avoid hazardous directories
- It may take time to flourish as you expect but patience is the key
- Advertises and links have to be renewed as they are time-constrained
- There is no measure as to how high is a high DA referred to
Conclusion:
With the growing demand for online forums, blogs, guest content, and social media networking, off-page SEO can help in numerous ways. Thus, strategizing your off-page activities to create stronger-looking backlinks is the main takeaway here. Similarly, achieving a high Domain Authority and maintaining your standards for a longer time makes everything less complicated. Hope this article helped you understand the importance of Off-Page SEO.
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