Is Domain Age Important for SEO and Google Rankings
Websites like Google and Bing are called search engines. What is the role of these search engines? Well, it is quiet simple.
You type in a keyword you want to find information on and hit select. These search engines have developed algorithms to check the relevancy and quality of a piece of content on the web.
These algorithms are applied every time a Google search is made. And that is how content is ranked on Google.
Google Algorithms
Google does not have human intelligence. Imagine that you have to read a book and tell if it is a good book or a bad book. You read the book to learn about what is in it. Then you are able to understand. You can rate is against other books you may have read in the past.
However, Google does not have this type of an intelligence. Instead, it has algorithms. The job of these algorithms is simple. They are metrics on the basis of which websites are ranked on Google.
Being the Top SEO Agency in Bangalore, we always thrive to provide the best content and insights to our users on how to generate more leads and sales and how to hack users attention online
User Experience
For Google, it is important to understand that the most important feature is to improve user experience. Why do people make a search on Google? They want to learn about a topic.
And if Google does not continue to provide valuable information to people, people will stop coming to Google. This is why it is important for Google to generate all these algorithms.
On the other hand, we are internet marketers. It is our job to convey the marketing message forward. On the web, we want to learn about all these factors Google and other search engines are using to measure the quality of our content.
This process is called search engine optimization. And it is important because it helps us in understanding how we can progress for good. Search engine optimization is commonly abbreviated as SEO.
Types of SEO:
Search engine optimization or SEO can be categorized in two types broadly. The first is on page SEO. And the second is off page SEO. On page SEO deals with that goes on the website. And off page SEO deals with what goes beyond a website that indicates that website’s quality.
There are a total of 250 of these factors. That is a lot. One of these factors is known as domain age.
Domain age is simple. What is your website’s domain? In the website, www.facebook.com, the word facebook is the domain.
When you create a website, you have to purchase this domain. It price varies from domain to domain. But once you pay for it, this domain is registered under your name. And for as long as this domain has been under your name, it is one way to define domain age.
Another way would be to say that the domain age of a website is, at least in SEO, the number of months or years a website has been indexed by Google. Domain age is a ranking factor for Google.
Use domain age checker to check bulk domain age of the websites. Websites that have a domain age of a year or more have a better tendency to rank on search engines than websites that have a domain age of 3- 6 months. It is mainly because older websites show credibility to Google.