The Best Email Subject Line Styles to Increase Your Open Rates
How Email marketing helps your business to generate more sales?
Email Marketing is one of the best way of marketing your products and keep the visitors coming back for more. Most often people judge these emails by what is written in the subject lines.
Email for business work better with optimized subject lines. Even if they seem like just a tiny part of the larger email, they are the primary source of first impression. People get hundreds of emails a day. They only click on the mails that have a compelling subject line.
So if you are looking to enhance your mail’s appeal, here are some tips with examples to write a better subject line –
Keep it simple, short and sweet
Usually email previews display subject lines. The preview displays anywhere around 50-70 characters at a time. That is why a smaller subject line works better. If the subject line is too long, it can get cut off in the middle making it look unappealing.
If you are confused about how to make the subject lines shorter, consider the importance of the written words and prioritize the words that have the largest impact.
For example, write ‘your order is confirmed’ instead of writing the whole order ID, customer name, date, etc. The remaining details can be mentioned in the mail to keep the subject line short.
Mention the contents honestly
On the other hand of making false promises in the subject line, write an honest brief about what they can find in the mail. If the email is about an ebook they signed up for, make it clear in the subject line by writing something like ‘your ebook inside’. This lets them know exactly what they will find in the mail and makes them more likely to open it.
Use a friendly, familiar known sender’s name.
Instead of using the company’s name in the sender’s column, try to use your personal name to increase the appeal. When readers see a real name, they feel the human connect and are more likely to engage with the mail than regular robot-like sender mails.
For example, instead of admin@wedoeconsult.com, write lucy@wedoeconsult.com .This makes the email appear more inviting and friendly making the viewer more likely to open, read and engage with the text.
Never use the No Reply Text in your mails
Most often emails have the sender’s name as “noreply@company.com.” This makes the mail appear impersonal and bot-like. People tend to dismiss it as some mass forward and avoid opening it. They might also add it to spam or unsubscribe altogether.
For example, mention the sender’s address as a real name followed by the organization’s name instead of just writing the organization’s name.
Being the Best Email Marketing Company In Bangalore, we always thrive to provide the best content and insights to our users on how to generate more leads and sales and how to hack users attention online
Make appropriate use of personal tokens
When the business emails contains personalized tokens, it adds to the feeling of familiarity and customization. People are more likely to open mails that contain their name. It instantly boosts the clickthrough rate. Many studies have shown that the emails containing the receiver’s name in the subject line have a stronger impact than the ones that have no personal tokens.
For example, the subject line can include – here’s something for you Amanda (the receiver’s name).
You can also use locations or similar relevant information to build rapport with the reader. Although keep in mind not to get too personal as it can come across as creepy. Keep it formal yet friendly. Use pronouns like you and your to add some more personalization.
Timing is important
An email sent at an appropriate time is much likely to get a higher clickthrough rate than an email sent at a random irrelevant time. We may get best out of the best CTR.
For example if an email containing information about restaurants is sent around lunch or dinner time, it is most likely to be opened. However, the same mail sent at bedtime may be ignored as it is not useful at the moment.
Don’t mislead the readers with false promises
Sometimes business owners write catchy subject lines to boost clickthrough rates. At times they go overboard and outright lie about the contents of the message. And although they get the initial clickthrough rates, the readers get irritated and stop trusting the brand. They do not engage with the emails from the company and eventually unsubscribe.
Add a special element
Every one wants to feel special. If your emails make the readers feel important and special, it instantly boosts the clickthrough rates. It makes them feel like they belong and that you care about them.
It is important to make sure the special element is not too creepy to avoid getting reported. Some appropriate phrasing ideas are –
- A special offer just for you
- A loving gift for you
- For our lovely customer
