Tips For Using Facebook Ads for Ecommerce
Facebook Ads for e-commerce: All You Need to Know
Well, we don’t need to mention how social media has impacted your daily life. Facebook is one of the most used social media used by people across the globe. Naturally Facebook has turned into one of the biggest platform for advertisement of different products.
Social media, especially Facebook changes the algorithms of what you look for on the search engine and bring that very thing on the Facebook ad.
Here are the Tips for Facebook Ads:
When you are planning for advertising your brand on a social media platform like Facebook, remember those tips for Facebook ads.
1. Use Attractive Pictures for Your Ad
The picture is everything that attracts us. Keeping that very thing in mind,
- Use a picture that is bright, colourful, and catchy.
- Okay, we are giving you a bit more secrets to get attracted by the users! You can always season your advertisement with a pinch of humour and pun. Who doesn’t know memes are leading the social media today.
- Do not use the picture as the same colour of the Facebook website. Stand out. Use some contrasting colour.
- Try to incorporate some pictures with happy faces or people with a positive attitude. Positivity is what that attracts us on a dull day.
- Picture of women performs better than man, psychology says.
- Choose an image that fits with the size of your ad type.
2. Download Facebook Pixel For Your Website
Install Facebook pixel to keep an eye on customers’ action on your website. Here are the reasons why you should get Facebook pixel:
- It helps you to reach the right people. Yes, we mean the people who are looking for your product or website. This means you will get the targeted audience.
- Measure The Results of Your Ad
3.Use the “Interest” Field to Get Attention of Your Die-hard Fans
This is one of the best tips for Facebook ads. There is an field called “Interest” where you can mention the criteria of audience you are planning to attract. People come to Facebook not to shop, but to socialize. You have to divert their attention by targeting the right kind of group. You can do this by putting the criteria on the “Interest” field. Once, you do that you will get to see the relevant pages of your criteria.
However, if you focus on a broad range of audience on the basis of age, gender, profession, topics of interest and cities, you won’t get to see the pages that closely align to your ad.
Hence, try to narrow down the interest and funnel out what kind of audience you exactly need to promote your ad and get noticed.
4.Create a Custom Audience for People Who has Already Viewed Your Ad
Another important tip for Facebook ads is When the friends on Facebook of a specific person or group of persons views the ad you are promoting, naturally the tend to rely more on that ad. Chances are a new person will view your ad.
Being the Top Social Media Company in Bangalore, we always thrive to provide the best content and insights to our users on how to generate more leads and sales and how to hack users attention online
5.Target People Who Abandon Cart
Well, this is one of the advantages of Facebook ads for e-commerce. People who add products to the cart before buying, but leave the cart just before placing the order, count them as the ones who considered buying your products. Because, they actually wanted to buy those products. May be they just need a little push and temptation to make them buy those products. Why not leave them a sweet reminder that they have left their cart half-way? This will make them reconsider shopping the products.
6.Build Referral Programmes
Facebook ads encourage its users to repeat the order for their next purchase. They can also help to convert their friends into customers. Facebook ads allow to use referral programme. You can always offer an existing customer a discount in exchange as a referral or video review about the products you sale.
This video review will remain as a social-proof which will attract the friends of your customer. This is one of the powerful ways to use Facebook ads for e-commerce
Know More About Social Media Marketing Companies in Bangalore:
Let’s take a glimpse of social media marketing companies in Bangalore. Social media marketing comes under the umbrella of digital marketing which is primarily search engine optimized or SEO. This means, these companies make social media ads more visible to the users, as well as bring the ads to the table of the user based on the search algorithm. Here are the companies that are leading the tech-city at this moment:
1. Wedoeconsult : This is the number one digital marketing Agency in Bangalore. They helps to flourish your digital marketing and achieve your goals. Apart from Facebook, they also make ads for Instagram, Twitter, Snapchat, WhatsApp etc. Besides, they concentrate on making Search Engine Optimized digital marketing platform that increases data traffic and customers to your Facebook ad.
2. Vistas Ad Media : Vistas, a leading digital marketing company, has its ad media communications is a good blend of artistic and intellectual type. They work sedulously to inspire and persuade the target audience by making Search Engine Optimized digital marketing for social media. They make enticing visuals, quality content, and bold typography for ads for Facebook ads for e-commerce. They just not make a website easy to use and navigate, they also make the websites aesthetically attractive to the audiences on Facebook. As we said, people do not come to Facebook for shopping, but for socializing. But Vistas’ work is undoubtedly fascinating to divert the user’s attention to the Facebook ads. 3. Digital Corsel: It’s one of the leading creative digital marketing companies in Bangalore. This will help to grow business by focused, quantifiable, and intelligent showcasing digital marketing for which social media comes as a leading platform.4. Ralecon: This another leading SEO based digital marketing companies based in Bangalore.
5. IMCANNY This digital marketing agencies in Bangalore also focus on social media marketing. The digital marketing sector is run by experienced and talented professionals.
They focus on the following things :
- Social Advertising
- Social Listening
- Social media optimization
- Custom Facebook solutions
- Rich media content services
- Landing pages to support campaign
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- Reputation Management Services
- Twitter API integration