The Types of Digital Advertising: All You Need to Know To Help Your Business Grow
Digital advertising has significant influence on brand awareness, brand promotion and brand identity. In the last decade digital advertising has gone famous over the social media platform like Facebook, Instagram, YouTube, Twitter, WhatsApp, LinkedIn, etc. The list is actually endless. Since, the number of internet users are increasing each year, the significance of digital advertising is skyrocketing.
There are several types of digital advertising that you need to know about if you are aiming high about your business and dreaming your brand to go bigger. Here are the types of digital advertising:
Search Engine Marketing
Search Engine Marketing or SEM is one of the types of digital advertising or marketing that includes Pay Per Click or PPC advertisements.
Pay Per Click ads will allow you to create your own customized advertisements based on your business interest. You can set budgets accordingly. Moreover, you can view metrics when the ads about your business are up and running.
There are two types of ads comes under the category of PPC. You can run these types of ads on search engines like Google, Yahoo, Bing, etc. which are categorized n two types, which are search ads and display ads.
Search ads show up on the search result when the viewer types a keyword of his or her interest into a search engine. This type of ads is tailored to get the target audience- hence, these types are very targeted. They are Search Engine optimized or SEO, thus they show up at the top of the search result on the search engine pages. You can select the keywords that customers will use to find your brand.
There are several SEO optimized digital marketing agencies in Bangalore. They will make your advertisement search engine optimized, so that your brand can stay at the top of the search result. These SEO optimized digital marketing companies in Bangalore are listed below:
- Vista’s AD Media
- Digimark Agency
- Bleap Digital Marketing
- Recon
- Digital Corsel
- Bangalore SEO
Social Media Advertising
There are several categories of digital advertising campaigns on social media that will help your business to flourish.
You can run ads on Facebook, Instagram, YouTube, Twitter, LinkedIn etc, as we have already mentioned before. You can advertise on social media platforms to create leads, increase sales, increase brand awareness. Moreover, you can reach all types of people from different background who use social media for different purpose- by this you can target the right audience who is exactly looking for your product.
Social Media Company, Digital Corsel, Digimark Agency are the topmost Social media marketing companies in Bangalore that are flawlessly improving the environment of social media advertising with search engine optimization, as well as intelligence and aesthetics.
Being the Best Digital Marketing Company in Bangalore, we always thrive to provide the best content and insights to our users on how to generate more leads and sales and how to hack users attention online
Remarketing or Retargeting Advertising
How the internet knows that a customer is interested in buying a specific product? Have you ever thought of that ? Once a customer or an user shows interest in a product you can pile up that data to use to showcase your product to the customer in future. That’s where the beauty of remarketing and retargeting advertising.
Emails or social media advertisements that pop up on the screen are actually used to retarget the users who once searched for the product on the internet. This is how retargeting functions.
To retarget them again and again you can send emails and notifications to ensure that you are running retargeting ads online. In fact, social media retargeting ads can have different forms that can help your business.
Video Advertising
Well, video advertising is a huge part of social media advertising. However, video ads can their own category when it comes to types of digital advertising. After the introduction of YouTube somewhere in 2005, watching video has become very easy. Data suggests that One in three social media users watch every month videos made by various brands for their promotion. 56% of the social media users watch videos on Facebook, Instagram, and Twitter every month. Videos can easily penetrate inside peoples’ mind with minimum effort. Using videos in the place of pictures and text or both for advertisements can entirely change the scenario of your business.
What’s Hot In Tech City:
- Wedoconsult: This digital marketing agencies in Bangalore works on SEP-based advertisement and brand building.
- Geek Creating Agency: This digital marketing company in Bangalore agency works on Business to Consumer or B2C, as well as Business to Business or B2B projects for digital advertising.
- Alivenow
- Adsyndicate
- DigitalLove
- DigiCliff
- WAT Consult
- Web Chuney
- Vista’s Digital Marketing
- Digital Corsel