Types of video content people love to watch
Marketing is the world where the business needs to create a space in the customer’s heart. Should the customer look for products or the products look for customers is the big question. But, in 2020 the products need to find their potential customers and that is the only equation to be successful in your business. So, to reach potential customers, every business needs to engage in the best result oriented marketing strategy. Marketing strategies have changed a lot these days. Marketing through communicative, informative as well as interesting videos is the best way to market any product/ services these days. Let’s see how to get leads with video marketing and types of video marketing.
Why online video is the future of content marketing?
Considering many official surveys from the well-known survey companies, marketing through videos gets more potential customer rate, engagement, and return on investments for your marketing. The best video gets the best response from audiences.
- Almost 80% – 85% of people active on the internet are interested in video content
- There is 19% of the rise in the online video watching count of people since 2019
- Every other company claim that they have raised their customer count through video content marketing
- Video content marketing gets the best return on investment
As we have already understood that marketing through videos is the best way to promote your product or services. But exactly where to promote these informative videos? Social media platforms are a popular platform that has the maximum number of users across the world. Social media is the most effective way to promote your business through videos. This is because; it is the platform where 60% of the people like to spend the maximum time of their day.
Promoting your video content through email is again one of the popular ways of marketing but that has fewer results as compared to the social media platform. But we can’t ever underestimate the email marketing as it is the direct communication with the customer. Hence, using videos in email marketing and social media marketing is an effective way of branding. But, for both of these one must need good video categories and that is the key thing to learn for effective marketing through trendy videos.
Many times people get confused due to different types of videos available in the marketing field. Hence, here we are going to discuss different types of videos that will become the best marketing video to think people about your brand as the best and your marketing videos as the best brand videos.
What type of video content do people love to watch?
The video trend has 17 best video content types.
- Vlog
- Behind-the-Scenes/Company Culture
- Interview/Q&A
- Webinar
- Event
- Presentation
- Tutorial/How-To
- Product Review
- Testimonial
- Animation
- Live Streaming
- Brand Film
- Video Emails
- 360/ VR
- User-Generated Content
- Contests/Giveaways
- Personalized Video
So, above we have mentioned the most engaging types of video content that viewers love to watch. Let’s see them in detail.
What type of video content do people love to watch?
1.Vlog
A video blog also referred to as Vlog is a short video. This is one more form of web television. Vlog videos can also be combined with supporting text, images, and other metadata. The vlogs can be a regular post of short videos about your products and services on your business page followed by numerous people. These regular vlogs are a daily visible content for your services and products for many people out there. This would positively raise awareness about your brand.
2.Behind-the-Scenes/Company Culture
Effective brand storytelling is again the best way to keep any brand exceptional from its competitors. Promoting the company culture and behind the scenes of the production of any product is again an effective way to gain the trust of many customers around the world.
3.Interview/Q&A
Ongoing or once in a while interviews of the CEOs or authorized person of any brand explaining the vision of providing the best services or products to its customers is also an effective way to reach the hearts of customers. Interview along with online question and answer sessions can be held which can clear the doubts of customers or can take the suggestions from the interested customers to improve their services or products as per the need of the customers.
4.Webinar
The webinar is mostly related to the educational industry where you can organize a free webinar session for interested people and help them to understand your products and services more. This is considered as the best educational video ideas. The webinar is one of the most popular ways of spreading your business to many people through direct communication.
5.Event
When you have a collection of short informative videos of your business and you make them into one collaborated video to promote your business then it is called a video event. The video event can be a combination of webinars, part vlogs, and part promotional videos.
6. Presentation
Creating an online presentation video of your business on platforms like Ted Talks is one more way of marketing through videos. Here you are directly convincing the audience or potential customers that how your service or product is beneficial for them and why they should choose your product or service.
7.Tutorial/How-To
The best and most convincingly popular trend these days is YouTube where you can create a channel and create the tutorial videos of your product or service. You can also make how-to videos that are the most favorite one for many of the audiences. Many people have gained success through this platform and got success from scratch. The how-to videos are also resulted in positive for the corporate world and hence, many corporate companies like to market their software with corporate videos of their product with tutorial or how-to videos.
8.Product Review
This is again the most engaging video content many people look for. You can create product review videos or allow someone to post genuine review videos for your products or services. This is more engaging video content because many people like to watch the reviews first and they trust the online reviews for any product or service.
9.Testimonial
Getting the testimonial is similar like getting the product reviews. But this is helpful for someone who lands on your website or business page. They should get some testimonial videos that help them to become your potential customer. Testimonials help the customers to get the trust and convince them that someone has already used the product with a positive experience and they can rely on the brand.
10.Animation
Funny marketing videos are one more way of catching the eyes of the customers. This can be achieved with the help of animations. Animation has achieved many of the records of success and hence many of the brands like to have some animated funny marketing videos for their services or products.
11.Live Streaming
Live streaming is one of the trending videos these days which are becoming the part of Facebook videos. Many people like to use this mode to showcase their business and services to reach a maximum number of people. One can first increase the followers for the business page and can have ongoing live streaming of the updated services or products related to their business. You can also use the marketing plans provided by Facebook to reach maximum numbers of people around the world.
12.Brand Film
It is not always necessary that the promotional video content should be short. Yes, the current trend is of short videos but is not limited to the short videos only. One can create a short film on their brand with a nice message that related to their brand or services they provide. This is also an effective way to reach people with positive thoughts and make an impact on your product on them.
13. Video Emails
Though many content marketers say that email video marketing is not that effective but, a short video, a catchy subject line, and a strong CTA i.e. call to action to the landing page of your business page will surely get you the effective results through video Email marketing.
14. 360/VR
Virtual reality is one of the trending modes of marketing. These 360-degree videos are also good alternatives for promotional videos. These are quite expensive so not used by many but will surely evolve.
15. User-Generated Content
User-generated videos are similar to testimonial videos or review videos. But in this format, you can invite your customers to post their videos on your business page or websites. You can also create some contest videos and encourage your audience to create more users to be published videos on your business page.
16.Contests/Giveaways
Generating contest videos and marketing them is again a popular way of spreading a word about your brand of services. If you have good engaging content in the video and eye-catching prize for the contest then you would get the best results for this kind of marketing video.
17.Personalized Video
Selling the products and services is not the only thing that your customers expect from your marketing videos, personalization of the video is very important these days. What is mean by personalization? So through your marketing content customers should also get the feeling that you care for your customers and understand very well to your customers to achieve their expectations. So, sometimes, it not all about selling the product getting connected with your customers is also very important and for that, you must create some personalized videos once in a while.
Finishing Thoughts
It’s the year 2020 and one must walk on the trending track and must not be only relied on the traditional ones. So we recommend you to go for any of the above video content marketing types to give engaging videos to build interest of your audience in your products and services. So make some video content people love to watch and be a competitive brand in the market.