What is App Store Optimization (ASO) and App Store Optimization Strategies
Major app stores have numerous mobile apps, among them discovering your app can be a very daunting task. Mobile app publishers are facing this issue currently.
If you are someone dealing with the mobile apps then it is important for you to understand the various methods through which you can market your app.
Here we have come up with this article which will try to give you a brief understanding of the technique which is overlooked by many – app store optimization.
What actually is ASO?
The process of optimizing mobile apps so that it can rank higher in an app store’s search results is known as ASO. if your app ranks higher in an app store’s search results then it will be more and more visible to its potential customers. Increased visibility is directly proportional to more traffic to your app’s page in the app store. Aso is the technique that aims to drive more and more traffic to your app’s page in the app store so that searchers can move forward and download the app.
However, the ASO process requires you to keep yourself updated about your targeted base. This can be done by analyzing the keywords your potential customers are using in order to find the apps which are similar to that of yours. When you get to learn more and more about the keywords your customers prefer, you will be able to get a better understanding of your potential customers’ behavior.
The importance of ASO
Forrester states that app store searches are the main source of discovering apps. In fact, 63% of apps are discovered through app store searches. Thus, search in the app store is the method that is mostly used in order to discover and download new apps. Thus, if you don’t use ASO for increasing your app’s visibility then you will be lagging back in terms of promoting your app online.
Each app store comprising of millions of apps doesn’t make it necessary for publishers to invest in app store optimization. Thus, if you want to promote your app online then you must invest in ASO. If every week some time can be spent improving your ASO then your app’s ranking can be impacted in a meaningful way.
How does ASO work?
Let’s start by bifurcating various components that affect the ASO.
Being the Top Digital Marketing Company in Bangalore, we always thrive to provide the best content and insights to our users on how to generate more leads and sales and how to hack users attention online
App Store Optimization – A Crucial Piece of the Mobile App Marketing Puzzle, By neilpatel
Main Factors
Title
The title keywords must have the heaviest search traffic. You need to research the keyword that can fetch most of the traffic. Without knowing the proper keywords if you change your title then it can be detrimental. With your app ranking higher and gaining more reviews, your app news will soon spread by word of mouth. When you change the title it can be difficult for people to indicate your app.
Keywords
Keywords are the ultimate factor for improving your search rankings and it can be determined by analyzing the data.
Secondary Factors
Total number of downloads
A number of downloads, although cannot be controlled, are extremely important for your ASO.
Reviews and Ratings
This is also important and controlling it is hard. However, there are few ways to provide an incentive to happy users so that they give you good ratings and reviews.
Let’s address a few questions.
Are title keywords worth it?
An experiment was done on the basis of the percentage of the apps that has keywords in their title and on the other hand those that do not have keywords in the title. The experiment stated that apps having keywords in the title ranked higher rather than that of the apps lacking keywords in the title. Thus, the keyword must be placed in your app title if you want your app to rank high.
What is the relationship between apps rating and ASO
A direct relationship prevails between app rating and ASO. Experiments prove that apps having higher ratings also ranks higher in the app store.
Relationship between downloads and ASO
None other than the developer and the app store can know the number of times an app has been downloaded. The more the app gets downloaded the more it is receiving visibility. Thus a number of downloads are directly proportional to rank in the app store.