What is Keyword Research, How to do it?
What is Keyword Research?
Where can I find keywords?
it can be found on search engines. You can also look for keywords in Google Trends or similar trackers that analyze current trends. You can also try using tools like Word Tracker or Overture. The Best SEO agency in Bangalore can also help you find the right keywords for your research.
What are the different types of Keyword Research?
Generally, many tools are available for free. However, using the tools that you have to buy are more efficient and professionally designed. The free tools often lack the special features present in the paid tools.
For beginners in the entrepreneur industry, the free tools work better for financial reasons. Some free tools can offer a list of keywords along with information about the competition.
Niche Keywords
Every business must have a niche to succeed. When you are looking for keywords, search for the popular keywords in your specific niche. A niche makes your business more identifiable and curated for specific customers.
The SEO Agency in Bangalore can suggest some good keywords in your niche. However, you can also try searching for your niche keywords through the aforementioned tools.
Keywords that sell
Use keywords that sell with a huge profit margin. Certain keywords are more likely to increase sales as compared to others. While doing keyword research keep in mind to go for keywords that have the potential to draw the kind of customers that will get sales. For example, keywords like SEO may drive traffic willing to learn about SEO. But keywords like SEO Companies in Bangalore drive specific traffic that is looking for something particular to buy. These individuals who perform specific searches are more likely to make a purchase than the ones who just want to learn more about a certain topic.
Being the Top SEO Company in Bangalore, we always thrive to provide the best content and insights to our users on how to generate more leads and sales and how to hack users attention online
Advertising Keywords
You can find keywords through advertising fields. Usually advertisements are paid according to the cost per click. If you find what keywords are getting the highest payment, you can easily figure out which ones to use in your material. You can get this information from the top advertising sites easily. You can also use special tools that are created to search these advertising keywords.
Selective Keywords
Focus on selecting keywords that are rarely used. If you use the most common keywords, there will be a tough competition and you will lose most of your traffic to other sites. Choose the words with the least competition. This way you get a narrow yet profitable traffic to your site.
For example, keywords like fashion are very common. These keywords already have more than a million listings and it is not realistic to compete with a million sites for search engine optimization. Instead the name of a particular fashion brand or the style of dress is more specific and to the point. When a specific keyword is used, the traffic is specific as well. These specific keywords have around 20 thousand to 50 thousand listings which is more manageable than a million listings. While doing a keyword research, find these selective keywords that have the potential to give you a higher rank in the search engine optimization.
Domains Vs Keywords
Earlier, domains were considered important to rank higher on a search engine. However, now keywords are the deciding factor. If your content is keyword rich, you automatically drive higher traffic and rank better on search engines.
Theme Based Keywords
The keywords you research should be based on your theme. The theme of your website should align with your niche. If your niche is fashion, your keywords should revolve around the topic of fashion. This gives you a higher ranking on search engines.
Demand And Supply Ratio
Pay attention to the demand and supply ratio. Find keywords that are more demanded and use more of them. The average choice is about a few hundred visits every month. Anything less than that will not give enough traffic. Go for terms that are in demand but do not have extreme competition with hundreds of thousand visitors a day.
Keywords that Put You On The First Page
Use the keywords that optimize your site to make it appear on the first page of the search engine. Pages that appear on the tenth page are hardly ever visited. When a user searches for a particular term, he or she usually clicks on the first link. If he or she in unsatisfied with the results from the first link, he or she may opt for the second link and so on. But if your page does not appear in the first list, it will most probably not get any views. Almost nobody visits the pages that appear on the fifth page or beyond that. That is why your keywords must ensure your web site is displayed on the first list itself.
Consider Keyword Variations
Keyword variations can be a great idea to supercharge your website’s listing. Sometimes certain variations of a keyword drive more traffic than the original keyword. For example, sometimes the keyword ‘women’s fashion’ might have more traffic than the keyword ‘dress’, or vice versa.
Interest Related Keywords
Keywords that are related to your interests are more likely to gather higher amounts of traffic as compared to keywords that are not really associated with your brand. It is important to keep the keywords as related to the topic as possible. Unrelated keywords usually do not drive traffic. Instead they can diminish the reputation of your site.