All you need to know about the Amazon Ads
Is Amazon ruling the world? It might be. In the consumerist society of 2018 Amazon is successful in feeding the beast. Let’s not deny the fact, I know most of you have your recycle bins overflowed with empty Amazon boxes. And the good news is, Amazon’s ad business is also escalating with each passing day. Amazon has indeed changed the concept of shopping for all of us.
Now, it’s ambitious drive into the market of digital advertising won’t be able to stop it from expanding its branches into the digital world. While Google and Facebook are only inferring the intentions for buying, Amazon is moving forward phenomenally. It has numerous first-hand consumers who purchase data that can be used for improving their brand awareness and ad target.
Many businesses these days are looking for advertising options that consist of the best optimization, exposure, and analytics. Amazon is taking this opportunity to expand its field. If you are new to this platform or looking forward to keeping yourself updated about the same then this article is for you.
A brief about Amazon Advertising
To put it simply, advertising on Amazon is more like advertising on Google ads. Whenever you insert a keyword in the Amazon search box many results appear. Few top results are the sponsored posts. They are the Amazon Ads.
They come with a specified “sponsored” or “ad” text. Advertisers looking forward to obtaining more and more visibility to their products on Amazon pay for these ads. They bid on certain keywords which can fetch higher visibility in the SERP.
The advertisers are charged for these ads. Amazon ads also are visible on individual product pages. Like Google Ads, Amazon consists of many ways by which you will be able to create awareness about your products to your relevant consumers.
Reasons for choosing Amazon Advertising
Amazon has 300 million users among them 80 million Americans are Amazon Prime members. Amazon has collected loads of data about their shoppers through their shopping and purchasing habits.
Amazon has the real power since it knows what people are actually buying and how they are buying it. For an e-commerce business, amazon ads should be considered compulsorily. The Amazon advertising landscape has three acronyms, they are AMG, AMS, and AAP respectively.
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Importance of Amazon Advertise
If you are selling a tangible product that can be purchased by consumers online then you must advertise on Amazon. Through Amazon, you will be able to explore other ways through which your product will be able to receive more attention.
If you are still hesitant then start with a small product that you already know sells well online.
For example, if you are a seller of sports gear and tennis rackets are always the top-selling product then start an ad for your top selling racket. If you see an ROI you can start off with more products for expanding your campaign.
Another reason why you should advertise on Amazon is that if you are into digital marketing and doing PPC, then you will notice your organic amazon ranking increases.
Cost-effective
The average cost per click on Amazon is not more than $0.35. Amazon ads are indeed a value for money since Amazon searches show many commercial intents.
Amazon advertising strategy
There are a few strategies that you need to consider before advertising on Amazon.
Mark your goals
No matter if you are willing to fetch more sales or increase the brand awareness of your product and services, always work in the alignment of your target with your goals. For example, if you are emphasizing on driving more sales then make use of ACOS metric, however, for promoting your brand focus on boost brand awareness metrics.
Select the right product for advertising
It is important that you choose the most popular products for advertising. It will give you the best chances for converting clicks into purchases. Also, make sure these products are in stock.
Give clear and concise product description
Amazon ads can make shoppers visit your product detail pages. Always remember that these product detail pages turn potential customers into buyers. Thus, it’s important that you craft a persuasive, precise product detail.
Amazon advertising has picked up speed. And is spreading phenomenally. Since the promise of the platform is too tempting businesses are finding this platform very useful.
According to estimation Amazon’s advertising business has grown more than 129% in 2018 and it does not seem to stop growing anytime soon.