These days the focus is less on the structure of URL addresses, meta descriptions, title tags and optimized website images since Google gives more focus on other SEO factors such as content and link building techniques.
Use ALT attributes in all images Search engines instead of reading images read ALT text. Thus, using an ALT attribute will help the engine crawlers to understand better an image. Thus, inserting keyword phrases while doing WordPress SEO that describes the images on the webpage and bolding them is important.
Website Structure Search engines go through link structures in order to index pages. Thus, a lot depends on how you organize a site architecture while applying
SEO do it yourself tactics. If you have a well-structured website, all the pages and subpages can be found easily. Also, a well-structured site helps visitors to find the products or services they are looking for. According to a ‘three clicks’ rule, any information users are looking for in a website must be available to them in not more than three clicks. Thus, planning should be accordingly.
Page URL One primary keyword must be there in a page URL It is said that the best way to optimize a page URL in WordPress SEO is by focusing on a single keyword phrase and including it directly in the URL address. Hyphens can give good results than that of underscores.
When given underscore instead of hyphens Google reads that as a single word. For example, the_best_seo_practices is read as ‘thebestseopractices’ by Google. A static URL gives better results than a dynamic one Two types of web addresses are there: static and dynamic. Here is an example of a static URL : your-domain-name.com/category/the-best-seo-practices Here goes the dynamic one : your-domain-name.com/category/?p=028705 It’s not difficult for search engines to understand both the URLs but for human beings, dynamic URLs are difficult to understand. For instance, in a WordPress blog, the default URL address of a post is dynamic but on clicking the publish button, WordPress automatically converts the same into a static address, but it picks random keywords from the blog’s title thus it is recommended that you edit the URL name yourself. Keyword research is important Keywords form the basis of SEO.
A good SEO practice revolves around finding out the correct words users type into the search bar while looking for products and services on the web. The best way of doing keyword research is by using the Google Keyword Planner. This is a free tool which can be availed by anyone with a Google AdWords account.
Content is still the king in SEO
On page SEO techniques revolves around website content. Search engines always keep an eye on websites, whether they are providing important and useful information to users or not. If everything goes right search engines rank the website higher in SERP. Thus, contents need to be well optimized and SEO friendly.
We hope that these few above tips can help you make your online presence more active and visible. We will recommend you to keep these above tips in your checklist so that you can make your
SEO DIY strategies effective and relevant. Learn more about
Digital Marketing at Wedoeconsult