Improve website SEO to boost your search ranking today
If you want to succeed in the online game then ranking at the top is the ultimate option for you. A study by Infront Webworks reveals that the first page of Google receives the ultimate web traffic while other pages receive not more than 5 percent of the total traffic.
I have come across numerous business owners and managers, who have done crazy things in order to find the keys to unlock the secrets that can improve their WordPress SEO ranking and performance on Google without any failure, but none of them have been successful enough in unveiling the magic button that can rank your site in number 1 without any fail.
In fact, no such thing exists, all it takes is resourcefulness, persistence, creativity, and dedication. Since Google algorithm changes constantly any kind of shortcut does not work for long. Although there are no such magic tricks, however, there are steps that can be taken in order to reach the top of SERP or search engine results page.
Here I have come up with a step by step on page SEO DIY guide for nontechnical people who are not very aware of how to rank a website higher on Google. so that they can implement SEO do it yourself tactics themselves without spending a penny on agencies.
Do research on your current website’s search ranking
Before delving deep into SEO DIY, firstly, you need to get an understanding of how your website is ranking on the SERP, where you stand now. This is valid even for sites that are very new. There are many tools and resources available which can help you do that. You can use SERPs.com to assess your rank in case you are targeting some particular keywords.
Check the site loading speed
Secondly, it’s very important that you check site speed. This forms a major Google ranking factor. Slow sites have very little chances of attaining a high search position. It also affects the ability to attract new customers.
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Do a bit research on your target audience
The main aim for optimizing search engine is to be found online. If your site can’t be accessed via search engines, there’s no chance for you to be visible to your customers. Now, the question is, who all are searching for you? The folks who are searching for you online are your target audience, for implementing SEO DIY, you must be aware of your target audience. Right? This can be done via various tools like Keyword Tool Dominator for getting a full picture.
A lot depends on understanding keyword research and planning
Once you get to know your target audience better, you will already have an understanding of your WordPress SEO keywords that need to be targeted. For more help in this matter, you can use free tools like Google’s Keyword Planner and Ubersuggest. In case you have funds, you can also opt for paid research tools like SEMRush and Wordtracker.
Building your site with proper keywords in mind can help
Now that you are quite aware of the most searched and relevant keywords, apply them in your website. In WordPress SEO there are many in-built SEO features and plugins, making things easier for you. Here are few tips on how to audit existing content on a WordPress website.
- Each URL must be checked
- How catchy is the title of your page?
- Graphics can do wonders
- Optimization of images must be taken care of
- Don’t forget to include social media share buttons
Google Analytics is important
Google analytics has a lot of importance in SEO. If you are from a non-technical background willing to do your SEO DIY, but not quite knowledgeable on how to read and process your website’s traffic and conversions or how to rank your website higher on Google then Google Analytics is the right place for you to start. More than 80% of website owners worldwide use Google. From this tool, you can get an idea about your visitors, from where they are coming, your customer segment base and many more.
Content still wears the crown
There’s hardly anyone who has not heard the phrase “content is king”. The reason behind the saying is quite valid in today’s marketing world, where it’s all about creating a solid brand image. An inbound content marketing strategy is integrally related to attracting consumers base. Consistent, quality content is a wonderful way of optimizing your website.