Instagram Vs Pinterest which is the best for you | wedoeconsult
Instagram and Pinterest are two of the main social media handles that play an extremely important role in your business in terms of sales, online presence and many other things.
But what is better for your business, Instagram or Pinterest? The answer to this is both. It actually depends on various factors and also on the niche of your business.
Both Instagram and Pinterest stand out as two of the most visual-centric social media platforms and hence are visually more appealing than other social media portals. But what makes one, better than the other? Also when you are so confused check out the best Digital marketing agency in Bangalore and consider their suggestions for you.
Other than the basic visual-centric quality, both the platforms are quite different from one another. Here’s how:
Purpose
Instagram, being the visual treat that it is, to the users is centralized in a more personal way. It gives or delivers the idea of personal branding and learning from them.
However, Pinterest is more directed towards curating and saving content that you like. Instagram on one hand is more about sharing your life in the digital world whereas Pinterest is about discovering about someone else’s content and what’s new for you to see. It is always better to check online and inherit new ideas and then implement the same on Instagram. It can also be concluded that Pinterest on one hand gives you the idea about what is good content for you, Instagram on the other hand is about educating the crowd about the same and informing more people what you’d discovered.
Content
When we discuss about content, it is always important to consider taking assistance from a Social Media Marketing company in Bangalore or any other city that you reside in, so that you can understand what is important and what’s not.
Taking part about the content in the visual centric platforms like this, we could notice that even the way people upload on both the platforms are extremely different. Instagram is always considered as one of the fanciest platform where people ensure that they have the best version of their digital presence.
However, on Pinterest, the users have more focus on how do they portray a particular hack that it is the most helpful to most of the users. It was also noticed was more than 23% of the users avoid uploading their faces with pictures because the dresses, the hack, the style or the clarity matters more than the appeal.
The Search
How do you search content on both the platforms is extremely different. Instagram has increasingly marketed the idea of hashtags and is growing too.
Through hashtags, you can search about political, societal or environmental issues with just one tap. It’s also interesting because now you can have that freedom to see and understand what the world thinks about the same. Instagram also gives huge importance to captions so that the users can show the world and clarify what they feel about the image or even about certain trends and things.
On Pinterest, it gets a little different because of various reasons. People use hashtags on Pinterest too, but the use of hashtags on Pinterest is significantly very low in comparison to other applications. While you consider these platforms for yourself, it is always important to take assistance from a Social Media Marketing company in Bangalore so that expert advice from social media or Digital marketing agency in Bangalore can help your business grow better.
Being the Social Media Agency In Bangalore, we always thrive to provide the best content and insights to our users on how to generate more leads and sales and how to hack users attention online
User-Friendliness
In terms of the user-friendliness, it is always important to see how say and convenient it is for a user to use the platform. Most people find Pinterest more convenient than any other platform because all it requires is to upload the content or the pictures and links on the page. Instagram here is actually a little outdated, being the only platform that allows links on the bio of the user which is a part of the home page of any profile.
Here it becomes difficult for the users to conveniently ask their followers to direct their website or aby other platform from their post. It can also reduce the number of clicks because many might find it rather troublesome to visit the home page to click.
However, Instagram allows users to link and advertise on their stories through swipe up feature. This is one of the most common marketing strategy yet it can is allowed to profiles that have more than 10,000 users only.
Audience
It can be very easily said and believed that Instagram is way more diversified in terms of audience and visibility than Pinterest. This can also be because Instagram allows you to have that personal touch which is usually ignored by Pinterest. Pinterest is rather more about the product and the way it can be used whereas Instagram is more about the brand or the personal. It is also the premium application for personal branding.
What’s better?
After comparing it with so many variant factors, it can be said that Instagram is more helpful than Pinterest because of the personalized touch that it adds to your account. Instagram is also more famous with over 1 billion users because it is the premium and coolest application among the age of 18-29 years. It attracts the young audience because of the clean outlook that it offers. Instagram also is comparatively easier to adjust and have a presence than Pinterest.
Having said that, it is extremely important to study the various patterns of the application and what works for your profile. It is always considered a smarter option to have a visibility on both the applications and invest on a good Digital Marketing Agency in Bangalore. This can help your profile get better because Social Media Marketing company in Bangalore have experts from the best institutes in the country and can give you the best guidance.
It is always important to have a professional help about your digital presence and is almost a mandate with today’s changing digital media trends. Pinterest and Instagram both play their roles well respectively and are major contributors for some big businesses and hence, it would be smarter to choose the best for you and work on the same.